Blog
How to Sell Anything, Rarely Taught, but Should be!
No Comments
Ever wonder why you never learned the fundamental’s of selling a product or service in high school?
Selling an item or service can be paramount to the success of yourself or the business you work for. Yet, many people never learn how to sell during their school years.
Don’t worry though, we have you covered with the best Selling Tips!
Whether you want to learn how to sell on Instagram, on the phone in today’s market, or whether you want to know how to sell a multi million dollar artwork at Christie’s, here are some great tips for you guys to learn how to sell pretty much anything you want.
Let’s talk basics first. There are a few important things to know around a sale.
The first thing I’d like to discuss with you is the idea of a prospect. A prospect is a person that you want to sell to, and you clearly need to know what they need from you. To clarify, the prospect is your ideal client; the person who’s going to purchase your product or your service.
Second, how are you going to pitch your product or service to your customer? Are you suddenly going to jump into your pitch? “Okay, let me tell you about what I do, the people I have helped. Let me try to demonstrate the product for you….”
It isn’t recommended to jump right into an intense presentation that can actually overwhelm your customer., If not that, then what should you be doing? At the beginning of any sales journey, you want to actually have a clear understanding of the benefits of your product and your service, and how they’re going to help your ideal client. Read that again and let that last sentence sink in as it will really help you out.
So, that brings us to our next point, who is your ideal client? And, do you have more than one kind of client because a certain product or service can actually benefit different kinds of people for different reasons.
What if I just pitch my idea to as many people as possible. Sure that works to an extent, but it can be quite time consuming. A lot of salespeople who are new to sales think that it’s a numbers game, and they are right to some extent; more eyes on a product or service does mean more sales, yet are they effective sales? Could the salesperson be doing better? Yes.
“If I tell enough people about a certain product or a certain service then somebody’s going to buy from me eventually”, says John.
Yet, in actuality when you miss that personable side of the sale that will actually focus on how the product or service will benefit somebody then you’re actually missing a ton of sales with future customers, and a lot of connections with somebody who might be a client for years to come. Hence, it is important to get your product and service in front of many people, yet you should make the foundation of each sale about relationship building.
Therefore, it is imperative, that you know how your product and service will benefit, a particular person; it’s extremely important and goes hand-in-hand with becoming a very successful salesperson.
How do you get a client to want to buy from you?
Instead of chasing down your client and doing this back-and-forth thing with a client, some sales-people actually say that it’s important to want the people to buy from you.
Sounds great, but how do you get people to buy from you? It comes down to actually understanding human psychology, and understanding the emotional needs of the person and the decision-making of the person. It also helps to have a product or service you truly believe in.
Have you ever had a salesperson who pulls on your heartstrings?
You might’ve come across that salesperson that focuses on the pain you are having, how you can resolve the pain that you have with the product or the service and how it makes your life better. Yes, that is definitely a benefit but again, it pulls on your emotional strings, and it’s manipulating you most likely unless the salesperson is coming from a genuine helping place.
One of the best tips within this article is this one. You must really work on the relationship-building aspect between you and your potential client, and focus on how you can help them with your product or service that you’re selling because if you create a solid bond, an authentic bond with the person that you’re selling to, you then are developing a trust relationship.
Yes, you’re developing an actual relationship that these people are going to remember. Down the road they’ll pass by your store, or use your service again all because you created this really solid foundation of a relationship with them that you also value, and they value too.
There is also the need to ask focused questions and really get to the route needs of your client. If you don’t dig and ask them questions about the product, or service that they’re looking for, then you’re not, 1. Going to know if you have the answers for them and 2., you’re not going to know if you’re going to meet all their needs. And, you can’t squash any doubts they may have about your products or services. People need to know everything about your product and service that will benefit them.
Speaking of information, the more you can get about your potential client and customer the better off everyone is in the sales experience.
New Products and Services Sales
Yet what about a new product or service when it comes to sales? How do you know if there is a need for the product or service?
As a business owner or sales representative, It’s important to do your due diligence. What you should be doing is thinking about your perfect client in your head and seeing if there is a need for this product to be sold and go from there. How big of a need will run side-by-side with your sales volume.
To finish this article on a strong note, I want to end with one last point, avoid being that salesperson that has to convince your client that they have a certain something that they don’t actually have, like a certain pain that they don’t have that now you have to convince them that they actually have that pain…
That kind of salesperson is planting seeds that are negative and are not going to be good for a person in the long run. They are not truly meeting the needs of their customer but pushing a product that may not even be needed…
Build strong client relationships built on honesty, and be true to your product and your service. If you want an honorable business, a credible business with incredible products or services? Build everything up with the foundations of trust and reliability. Sell a product or service you want to share with others even when you aren’t being paid. Selling will come naturally then. Best of luck!